WaldmanArts offers consulting services to visual artists, collectors and arts organizations. We work with artists to strategically launch their art careers, with collectors to navigate the waters of todayâs expansive art market, and with arts organizations to develop marketing strategies, programming, and outreach.
Beth Waldman, Founder
As an artist herself, founder and owner Beth Waldman brings 20 years of professional experience as an artist, independent curator and art consultant to engage and support visual artists and collectors. Born to a Peruvian mother and an architect father in Princeton, NJ, Beth has pursued a profession in the arts since the age of 15. At Wellesley College while working at the Davis Museum, she completed a double major in studio art and art history in 1997 with a honor thesis in sculpture entitled “Transposing Time and Cultures: Personal and Abstract Interpretations of Pre-Inca and Inca Art”. She spent her summers teaching art, interning at the Michael C. Carlos Museum at Emory University, hiking 241 miles of the Appalachian Trail and conserving public art in Cambridge, MA. Five years later, she earned her BFA from the San Francisco Art Institute with a focus on installation and public art as the recipient of the Harold E. Weiner Memorial Award in sculpture. Since 1998, she has paralleled her studio art practice with a career in the arts as an art consultant initially at Vorpal Gallery and most recently at CaldwellSnyder Gallery. From 2009 to 2012, Beth also played a key-role as one of the founding members of the San Francisco Mission-based artist collective SpaceCraft co-curating, marketing and launching monthly art shows for over three years with SpaceCraft at the CELLspace Art Gallery. As a site-specific public artist, Beth has had over 5 years of project management experience including writing proposals and grants, developing budgets and time-lines, and managing the execution of the projects. As an arts and business administrator, Beth has over a decade of experience developing new programs, sales channels and organizational systems, managing finances, developing writing communication, directing multiple projects and establishing priorities.
Beth has exhibited her art locally, recognized by jurors such as art dealers Jack Fischer and James Bacchi as well as Maria Naula of SFMOMA, and nationally, recognized by jurors such as Franklin Sirmans, Director of Perez Art Museum Artistic Director of Prospect.3 Biennial New Orleans; Anastasia James-Associate Curator at the Contemporary Jewish Museum; Liz Key Strelka, Manager of Exhibitions at The Phillips Collection in Washington D.C.; Max Fisko of ARTMarket Productions; and Valerie Cassell Oliver, Senior-Curator of the Contemporary Arts Museum of Houston. She is currently on the Outreach Committee of ArtSpan and works in partnership with the Michael Martin Gallery Foundation, Pacific Felt Factory, ArtSpan and other local galleries and organizations on workshops, panel discussions and marketing and outreach. View Beth’s art portfolio here: 3092917005